The Blue Mesa Ventures Ultimate Investor Intro

The Blue Mesa Ventures Ultimate Investor Intro provides a framework for efficiently and effectively encapsulating the core values of a company. This allows founds to succinctly communicate value both in writing and verbally. This should be thought of as an exercise, with the output generally committed to memory or used as a writing template, and dynamically adjusted depending on the audience. Think of it as a good baseline pitch to keep in your head, and be ready to riff on it on the spot.

Value Prop:

  • For (the target customer)
  • Who (specific needs, demands, buying criteria, etc)
  • We provide (solution name / brand description)
  • That (specifies benefits and business values to clients).
  • Unlike (the competition)
  • Who (provide solutions, features, functions, benefits).
  • Our company (better approach, solution, functions, benefits)
  • That (offers a better customer experience).

Fundraising Prop:

  • We are raising a $500k (How Much)
  • SAFE round (How)
  • before the end of the year (When)
  • from local angel groups (Who)
  • to get to profitability and setup the company for scale (Why).

Example

For the corn farmer who needs to monitor multiple fields simultaneously, we provide LauraGrow, an agricultural sensor network that uses a self-healing LoRa mesh network, solar power, and industry leading sensors to provide real time, high accuracy and high reliability crop data to farmers. Unlike traditional crop sensors who have unreliable and high maintenance wired sensors or require expensive aircraft flights, our combination of low cost, high accuracy sensors with field-hardened power and networking technology gives farmers better more reliable data at a lower cost. 

We are raising $3M convertible debt round in the next 18 months from Series A agricultural investors to scale our team and invest in technology R&D and market launch of our product.